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DANI SIMON THOMPSON
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Aging is a serious pandemic. So we partnered with the world’s fore-most experts to create The Derek Zoolander Center For People Who Don’t Age Good and literally reverse the signs of aging with Kiehl’s and a patented 6.5 step program.

My then copywriter, now husband and I got to go to the Zoolander 2 premiere during the week of this pop-up experience!

Watch as investigative journalist Broderick Dupree takes you on a tour of the first anti-aging center that literally reverses time.

My top three favorite posters for the campaign.

Martha Stewart Testimonial
Alec Baldwin Testimonial
Chloe Sevigny Testimonial
Giuliana Rancic Testimonial
Hannah Davis Testimonial
Martha Stewart Testimonial
Alec Baldwin Testimonial
Chloe Sevigny Testimonial
Giuliana Rancic Testimonial
Hannah Davis Testimonial

Hear how effective our treatment was it firsthand from these celebrities.

The campaign garnered $6.5 million in earned media and 900 million impressions, all without spending a single cent on paid media. Just the way Kiehl's likes it.

 

PRESS LINKS:  Creativity Pick Of The Day, Adweek Editor's Pick,  Buzzfeed, Funny Or Die, Access Hollywood, Mashable, Forbes, The Wall Street Journal