To create awareness about Tic Tac’s new gum line we created videos rooted in the sensation and adventure the flavor creates. It became a very quirky brainstorming exercise in the best way possible. Polar bears? Karate chopping watermelons? Yes please!

Freshmint TV Spot :15

Cool Watermelon TV Spot :15

Spearmint Bumper

Cool Tropical Bumper

Bottle Pack Bumper

We treated this one differently because we highlighted a different product benefit. Bottle packs are perfect for sharing if you have enough friends to cruise with in your Ford Bronco.